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Post Info TOPIC: How to Start My Own Lingerie Business
DebraRHartsock


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How to Start My Own Lingerie Business
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If you would like nothing more than to arrange drifts of soft underwear, delicate brassieres and silken nightgowns into attractive displays for shoppers, consider starting your own lingerie business. Beginning in the 1980s, lingerie emerged as a lucrative specialty retail sector, according to the Mind Branch.com online report summary, “U.S. Market for Women's Intimate Apparel (Lingerie).” The industry generated revenues of $11 billion in 2009, according to IBIS World.com in the online reports summary, “Lingerie, Swimwear, Uniform & Bridal Stores.”

1. 

Research the local competition. Visit area shopping centers to identify existing lingerie shops, including large corporate lingerie retailers. Scope out inventories, look into pricing scales and look for potential niches. Maternity bras, plus-sizes and mastectomy bras are all examples of lingerie sectors that may not have cropped up on your competitors’ radar, according to Business Ideas.net in the online article titled “Opening a Lingerie Store.”

2. 

Apply for permits. You will need a business license, tax identification number and retailer’s license to get your lingerie business started, according to Internet Based Moms.com in the online article titled “Start a Lingerie Business.” You may also need special permits for selling lingerie at trade shows, flea markets or online to out-of-state customers. Purchase liability insurance.

 

3. 

Stock your inventory. Contract with wholesalers, private label designers and manufacturers to purchase lingerie inventory, as described in the Style Career.com online article titled “Lingerie Store.” Purchase a variety of sizes, and include a range of lingerie items to satisfy broad customer tastes in both conservative and racy lingerie. Also include any additional retail items, including stockings, slippers and novelty items appropriate for bachelorette parties or bridal shower gifts. Keep men in mind with silk boxers or robes, as described by Entrepreneur.com in the online article titled “Lingerie Shop.”

4. 

Market your business by asking customers to sign up for your online newsletter as they complete purchases. Send notices of upcoming sales, photos of the newest trends or customer loyalty program incentives. Offer free bra sizing, lingerie consulting or trousseau packages to customers as a way to market your superior customer service. Direct mail catalogs and lingerie parties are other marketing ideas suggested by Entrepreneur.com.

Things Needed

  • Business license
  • Tax identification number
  • Retailer's license
  • Liability insurance
  • Lingerie inventory
  • Men's items
  • Online newsletter
  • Customer service offerings
  • Franchise fees.


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GregoryNMeads


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I have read your post with interest and thanks for sharing this post about lingerie business. Most people want to start a fashion line because of their passion for design. My brother has a small own shop business in gents clothes but he wants to increase this business with lingerie fashions designs. He is searching for some tips on how to start a lingerie line fashion design clothes business in the market. He also wants to grow his own business online digitally all our world. Please tell us the best tips for growing new business in the market If you know about it.



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